The health and vegan trends are driving the 'kim snack' craze. Seaweed is gaining attention as a wellness ingredient, with the market share of Korean kim continuing to rise. Products emphasizing sustainability are popular, with distribution channels expanding through online and direct-to-consumer (D2C) methods. Environmental certification is key for exports. According to data from the Korea Trade-Investment Promotion Agency, the seaweed food market in the United States is steadily growing due to food trends that prioritize health, veganism, and sustainability. As seaweed is noted as a natural ingredient beneficial for gut health, weight management, and immune system enhancement, kim has now moved beyond being a simple Asian ingredient to becoming a 'clean label' snack. In particular, Korean kim is recognized for its clean origin image, uniform quality, and