Trends in the EU lettuce market

Published 2020년 8월 10일

Tridge summary

EU countries have diverse preferences and consumption levels of lettuce. Leading consumers include the UK, France, Italy, and Benelux countries, while Central and Eastern Europe sees steady growth. Consumption patterns and favorite types of lettuce have changed over the years. The market now offers various types and mixtures of lettuce to cater to individual tastes. The production of lettuce is expected to grow, especially with the rise of 'fitness food' trends. There is increasing interest in 'live lettuces' and vertical farming, which is becoming popular in countries like the Netherlands, Belgium, and the US, despite being more expensive due to the benefits of regional production and reduced transport needs.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

There is a large variation in the preferences and overall consumption of different types of lettuce among EU countries. Overall lettuce consumption varies from country to country as well. Countries such as the United Kingdom, France, Italy and the Benelux countries are leaders in the consumption of lettuce, and the countries of Central and Eastern Europe are in the stage of steady growth in consumption. In Western European countries, crispy lettuce dominated in the 1970s and 1980s. Currently, various types of lettuce and their mixtures are available, tailored to the individual preferences of consumers. In the case of building an offer, an important element is the study of consumer preferences regarding ready-to-eat salad mixes. The development prospects for the production of lettuce are exceptionally good in the conditions of increasing fashion in Western European societies for "fitness food". The contemporary trends in the offer of various types of stores include the so-called ...

Source: Warzywa