The article highlights the growing popularity of tropical fruits in Europe, with significant import growth over the past five years. The value of imports for fruits like litchi, passion fruit, star fruit, and dragon fruit surged by 40% to €142 million in 2019, while pomegranate imports saw a 21% increase, reaching a value of €202 million. The article emphasizes the potential for further market growth, particularly for fruits like rambutan and pitahaya. It also discusses the importance of packaging and technology in extending shelf life and making fruit exports more attractive. The article also mentions the potential for sea shipping to reduce costs by providing longer shelf life and reaching a wider audience through supermarkets and retailers.