The President of the Mersin Commodity Exchange, Abdullah Özdemir, has pointed out that Turkey needs to increase the export prices of its vegetables and fruits to protect its markets and compete effectively. He compared export prices in Turkey with those in other countries and highlighted the need to focus on value-added products and implement action plans to increase the added value per kilogram in the fruit and vegetable sector. Özdemir stressed the importance of consistently and cautiously implementing action plans to achieve the sector's transformation. Turkey is a leading country in the production and export of several fruits and ranks high in global vegetable production. Agricultural exports, which account for 30% of the country's total agricultural export value, consist of fresh vegetables and fruits, vegetable-fruit products, and dried fruits.