In the suburbs of Ouagadougou, Burkina Faso, strawberry farming has emerged as a highly profitable venture, overtaking traditional crops like cabbage and lettuce. Dubbed as 'red gold' in the Sahel region, strawberries have brought in about $3.3 million in revenue between 2019 and 2020, with Burkina Faso leading the region by producing around 2,000 tonnes annually. Despite facing challenges such as insecurity and jihadist violence, the strawberry industry continues to flourish, exporting over half of its produce to neighboring countries like Ivory Coast, Niger, and Ghana. The high demand and prices, particularly from January to April, make strawberries one of the most lucrative crops for local farmers and sellers.