The U.S. potato industry has celebrated the first anniversary of full market access to Mexico for fresh U.S. potatoes, following over 25 years of disputes. Now, the industry is aiming for market access to Japan, which could potentially boost annual exports by $150 million to $200 million. Despite repeated requests for nearly 30 years, Japan has delayed substantial negotiations, reportedly due to domestic political sensitivities. The U.S. potato industry is urging the U.S. Administration and Congress to press for negotiations to resolve this longstanding issue, as Japan's resistance is preventing other countries in the Indo-Pacific from benefiting from U.S. fresh potato exports.