The US Department of Agriculture (USDA) has identified Russia as the largest consumer market in Europe, with potential opportunities for US suppliers despite existing sanctions. The Russian retail market grew by 1.6% in 2019, reaching 33.5 trillion rubles, with the food retail segment growing by 1.4% to 16.1 trillion rubles. However, 80% of food products in Russian retail outlets are domestically produced. The USDA points out that Russian consumers are shifting towards natural and convenient food options, which could benefit US suppliers. Currently, the US supplies a variety of products to Russia, including tomato paste, nuts, dried cranberries, prepared food products, sauces, wine, rice, and food for cats and dogs. However, the US faces competition from local manufacturers and those in China and Europe, and may also encounter a negative perception from Russian retailers towards US products.