Vietnamese shrimp export companies are strategizing to overcome market challenges, including competition from cheap shrimp from Ecuador and India, and increased transportation costs, by targeting markets such as Japan, South Korea, Australia, and China. They are also focusing on raising shrimp and selling at higher prices. Experts predict that major import markets will soon release better signals, addressing inventory issues and transportation difficulties, leading to demand recovery and price rebound. The Vietnamese shrimp industry's goal for 2024 is expected to be achieved under this scenario. Additionally, the article highlights the potential advantage of deep-processed shrimp products for the Vietnamese industry, especially given the time and skill requirements for processing in countries like Ecuador and India. Vietnamese shrimp products are well-received in Asian markets, especially Japan, due to their high quality and value-added nature.