Vietnamese fruits hold an advantage in the Japanese market.
Published 2025년 8월 13일
Tridge summary
Japanese trade statistics show that the quantity of bananas imported from Vietnam in 2024 has increased to 33,000 tons, nearly 14 times the amount in 2019, as Vietnam's import market share from Japan increased from 0.2% to 3.2%.
In July 2025, the quantity of bananas exported from Vietnam to the Tokyo region increased more than twofold compared to the same period last year. Although it still accounts for a very small portion of the total imports, this could be a breakthrough, potentially changing the market landscape previously dominated by Philippine bananas.
In July 2025, the quantity of bananas exported from Vietnam to the Tokyo region increased more than twofold compared to the same period last year. Although this still accounts for a small portion of the total imports, compared to the majority of the imports previously dominated by Philippine bananas, this could be a breakthrough.
The export volume of Vietnamese bananas currently ranks second only to the Philippines and Ecuador. A trading company stated that this growth is due to the low price and high quality. Vietnam's cultivation costs are lower than those of the Philippines and other major banana-producing countries. Additionally, compared to Latin American production sites such as Mexico and Ecuador, Vietnam is closer to Japan, resulting in lower transportation costs.
A chain of grocery stores near Tokyo began trial sales of Vietnamese bananas two years ago, and now an employee stated that customers usually purchase Vietnamese bananas. The price of Vietnamese bananas in another chain of grocery stores is about 10% lower than that of Philippine bananas.
Japan and Vietnam are both members of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), so the current tariff for Japanese imports of bananas from Vietnam is 5.4%. This rate will be gradually reduced in stages and completely eliminated in 2028. This may bring more price advantages for Vietnamese bananas. (End)
In July 2025, the quantity of bananas exported from Vietnam to the Tokyo region increased more than twofold compared to the same period last year. Although it still accounts for a very small portion of the total imports, this could be a breakthrough, potentially changing the market landscape previously dominated by Philippine bananas.
In July 2025, the quantity of bananas exported from Vietnam to the Tokyo region increased more than twofold compared to the same period last year. Although this still accounts for a small portion of the total imports, compared to the majority of the imports previously dominated by Philippine bananas, this could be a breakthrough.
The export volume of Vietnamese bananas currently ranks second only to the Philippines and Ecuador. A trading company stated that this growth is due to the low price and high quality. Vietnam's cultivation costs are lower than those of the Philippines and other major banana-producing countries. Additionally, compared to Latin American production sites such as Mexico and Ecuador, Vietnam is closer to Japan, resulting in lower transportation costs.
A chain of grocery stores near Tokyo began trial sales of Vietnamese bananas two years ago, and now an employee stated that customers usually purchase Vietnamese bananas. The price of Vietnamese bananas in another chain of grocery stores is about 10% lower than that of Philippine bananas.
Japan and Vietnam are both members of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), so the current tariff for Japanese imports of bananas from Vietnam is 5.4%. This rate will be gradually reduced in stages and completely eliminated in 2028. This may bring more price advantages for Vietnamese bananas. (End)
Original content
Japanese trade statistics show that the quantity of bananas imported from Vietnam in 2024 has increased to 33,000 tons, nearly 14 times the amount in 2019, as Vietnam's import market share from Japan increased from 0.2% to 3.2%. In July 2025, the quantity of bananas exported from Vietnam to the Tokyo region increased more than twofold compared to the same period last year. Although it still accounts for a very small portion of the total imports, this could be a breakthrough, potentially changing the market landscape previously dominated by Philippine bananas. In July 2025, the quantity of bananas exported from Vietnam to the Tokyo region increased more than twofold compared to the same period last year. Although this still accounts for a small portion of the total imports, compared to the majority of Philippine bananas that previously occupied the import volume, this could be a breakthrough. Vietnam's banana exports currently rank second only to the Philippines and Ecuador. A ...
Source: Foodmate
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