Vietnamese lychee rises in price, after the successful launch in Japan

On June 25, Vietnamese Ambassador to Japan Vu Hong Nam affirmed that the successful launch in a demanding market like Japan has helped raise the brand name of Vietnamese lychee globally. In an interview on the sidelines of the opening ceremony of Vietnamese Product Week in the AEON system in Japan, Ambassador Vu Hong Nam said: “This year is the second year our litchi is present in the Japanese market. The victory of Vietnamese litchi in the first year of entering this market has created great excitement and anticipation of Japanese consumers. Therefore, this year, the number of fabrics imported into Japan has increased a lot." According to Ambassador Vu Hong Nam, the fact that Vietnamese lychees have a foothold in the Japanese market will help farmers change the way they are produced, processed and preserved to ensure the quality of litchi. Compared to 2020, this year, the selling price of farmers has been greatly increased, helping farmers improve their lives. Ambassador Vu Hong ...