Vietnam is experiencing a significant lead in the fruit and vegetable export market, with durian taking the top spot and expecting to reach an export volume of $3 billion by the end of the year. The country is also on the verge of exporting its frozen durian to China, potentially adding to the export value. Despite a decline in durian production this year, prices remain high. Meanwhile, the global dragon fruit market has seen a decrease due to the El Nino phenomenon, providing an opportunity for Vietnamese dragon fruit to dominate. The province of Binh Thuan is taking steps to improve dragon fruit quality and productivity. In the lychee sector, Bac Giang Province has seen a decrease in production but higher sales revenue due to improved quality and planting techniques. The Ministry of Agriculture and Rural Development's approval of planting area and packaging plant codes has been positive, helping to determine production based on market demand and enhancing the brand reputation of Vietnamese agricultural products.