Vietnam's fruit and vegetable market is experiencing rapid growth, with a focus on high-quality and specialty varieties. Despite having the capacity to process 12 million tons of products annually, only over 446,000 tons are deeply processed, presenting an opportunity for Dutch and Vietnamese businesses to invest in deep processing production lines. The industry, however, faces challenges such as technical barriers on plant quarantine, food safety, and preservation technology, limiting exports to high-end markets like the US and Europe. To overcome these, cooperation in science and technology with foreign businesses, breed selection, and safe cultivation and management are suggested.