Vinamilk joins the group of the top 5% strongest global brands.

For the first time, with a brand strength index surpassing 90 points – ranking AAA+, Vinamilk was assessed by Brand Finance to have a higher brand strength than the top 3 highest-value milk brands on the planet and entered the group of the top 5% strongest brands in the world. With this outstanding mark, Vinamilk has become the third strongest milk brand in the world in terms of brand strength and was invited to participate in Brand Finance's global spotlight section. Vinamilk enters the group of the top 5% strongest global brands The AAA+ ranking is not just a title, but a certification of the brand's outstanding internal strength. According to Brand Finance, the independent brand consulting and valuation organization monitoring around 6,000 brands in 40 countries worldwide, the Brand Strength Index (BSI) is built based on factors such as: level of recognition, loyalty, profitability, media effectiveness, and sustainable development strategy. Achieving an AAA+ rating means that ...