VOG apples land in Latin America

VOG Consortium apples conquer new international markets. This year, Brazil, El Salvador, Guatemala and Honduras have joined the more than seventy-five export destinations of the Consortium, which produces 500,000 t of apples per year in South Tyrol - Südtirol (Italy), one of the main areas apple cultivation in Europe. Among the new markets, Brazil has proven to be the most promising for the Italian group. There, the apples of the brands 'Marlene', 'RedPop', 'Giga' and 'yello' have registered an excellent performance, thanks in large part to the collaboration between VOG and the importer Garden Fruit. As proof of this success, the Consortium has selected the four apple brands to participate in APAS, one of the main fairs for the food sector on the American continent. "The response of the Brazilian market to our apples has been exceptional and confirms the international role of the 'Marlene' brand and the VOG assortment," says Hannes Tauber, VOG Marketing Manager. "Our apples are ...