The article highlights the significant challenge of vanilla theft in Indonesia, which has adversely affected farmers by resulting in the harvest of immature vanilla pods. This issue has led to a perception of Indonesian vanilla as cheap and of poor quality, often adulterated with Madagascar vanilla. The theft, which has been an ongoing problem, has increased in severity due to the high market price of vanilla, with thieves not only stealing beans but also uprooting entire trees. The lack of direct contact between farmers and buyers, and the absence of traceability standards, are some of the barriers facing the Indonesian vanilla industry. Suggestions include the formation of farmer cooperatives, implementation of an auction system, and improved access to digital data collection to ensure transparency and fair pricing for farmers.