"We were convinced": they are friends, they created a revolutionary platform and today they are triumphing in the USA.

For decades, livestock farming and Silicon Valley eyed each other warily, as the biological times in the countryside seemed distinct from the digital whirlwind of the cloud and new technologies. However, over the years, the dynamics changed, and livestock startups began to attract large venture capital investments and provide solutions focused on adapting to the producer and not the other way around. The need to advance processes emerged, not only to manage data and make estimates, but to make livestock farming development more efficient. And in this way, numerous ventures emerged that lead producers to do the work more competently. In this case, what began as an almost domestic concern, like weighing animals without moving them, in a family field, ended up becoming one of the fastest-growing livestock technology platforms on the continent. This is Cattler, which today manages more than 1.2 million heads of cattle per year in eight countries, with nearly 500 active feedlots as ...