Weekly Report on the Liquor Industry: Highlights of the Week | China Liquor Association releases annual wine alliance initiative; liquor smart warehousing group project initiated; Gu Yue Longshan goes all out for the next fifty days

The China Liquor Association Year-Old Liquor Alliance Initiative Document Released On October 18, the 2025 China Year-Old Liquor Value Conference, themed "True Age · Creating Value," was held at the Wuhan International Conference Center. At the conference, the China Liquor Association, in conjunction with several companies including Wuliangye and Yanghe, jointly released the "'True Age, High Standards, Shared Prosperity' China Liquor Association Year-Old Liquor Alliance Initiative Document." The initiative proposes to adhere to the "true age" to build a foundation of credibility, strictly implement year-old liquor group standards, establish a transparent labeling system, and use blockchain and other technologies to build a fully traceable platform; to practice "high standards" to set a benchmark for quality, encourage the formulation of internal quality control systems that exceed national standards, promote cooperation between industry, academia, health, and consumer research to ...