Vietnam's fruit and vegetable export industry experienced a significant growth in the first quarter of 2024, with a 31.4% increase in export turnover, reaching 1.28 billion USD. This surge is largely due to the high demand for off-season durian, particularly from Thailand, making it the fourth largest market for Vietnam's exports, while China remains the top market. Despite challenges in exporting to Europe and the US, the industry's success is attributed to improved productivity and quality through modern technology, strict quality management, and effective farming methods. Additionally, the article highlights the importance of quality control from cultivation to transportation, the training of farmers in safe farming practices, the development of agricultural value chains, and the implementation of systems for transparency and traceability. It also underscores the need for local policies to support infrastructure investment and cooperation with international standards to ensure the sustainable growth of Vietnam's fruit and vegetable export industry.