The article highlights the significant rise in the prices of key raw materials such as oil, fuels, tires, plastics, fertilizers, wheat, palm oil, and maritime freight, with wheat prices projected to further increase throughout the year. The increase in the cost of these essential raw materials is causing a ripple effect on the production costs of various consumer goods, including bread, which is widely consumed in Ecuador. The high demand for palm oil and the impact of pests on plantations have also contributed to the surge in palm oil prices, affecting local industries and consumers alike. In response, bakeries are innovating by offering a variety of bread options at different price points to accommodate different economic needs.