Ukrainian consumers are choosing chicken over pork due to the quality and safety concerns of pork, as well as the rising prices of other meats and oil. The quality of pork is affected by the type of terminal boar used, with lean pork preferred in some countries and juicy pork in others. The taste and quality of meat are important to consumers, especially in cultures that value barbecue. The expert emphasizes the need for a balance between production cost and taste, and laments the loss of authentic Ukrainian pig breeds and the shift towards international breeds. The institute responsible for agricultural production is facing financial challenges and is no longer consulting with pig farmers.