The article highlights the difficulties faced by Bangladesh's shrimp industry, which produces 135,000 tons annually, including black tiger shrimp. Despite exporting 17,500 tons mainly to the EU, UK, and US, the industry struggles with market access due to stringent quality and sustainability standards. Most farmed shrimp is consumed domestically, but weak production growth and raw material shortages have led to processing plant closures and job losses. Exporters' lack of long-term vision results in practices like water injection, compromising product quality. Mislabeling is a significant issue, exacerbated by weak EU labeling laws. Companies like Lenk Group are working to overcome these challenges by exploring new markets and enhancing the supply chain.