The Ukraine crisis is impacting the caviar market, with many US distributors ceasing trade with Russia, the traditional source of high-quality caviar. Despite this, US caviar markets are shifting towards products farmed in countries such as Israel, Uruguay, China, France, and Poland. Californian company Sterling Caviar, which exports its caviar globally, expects increased demand for US-grown caviar due to concerns over food safety and transparency. However, the industry faces challenges from the US FDA, which allows caviar to be labeled as 'imported' rather than specifying its country of origin, leading to consumer confusion and competition with cheap Chinese caviar.