Switzerland produces approximately 270,000 tons of sugar per year, with over two thirds used in the food industry, including by Red Bull, Nestlé, and Lindt. The industry faces challenges due to fluctuating world market prices and the reduction in the area dedicated to sugar beet cultivation, now occupying less than 2% of the country's usable agricultural area. To compensate, the federal government has increased incentives for sugar beet cultivation and introduced customs protection until 2026. However, the cost of producing sugar in Switzerland, around CHF 70 million per year, is criticized by a think tank as unsustainable due to the high subsidies and environmental impacts, such as pesticide use and soil compaction.