The article highlights the severe decline in roach stocks in the Volga River, leading to a ban on their fishing, except for a short window in April. This decision, aimed at allowing more roach to spawn and reproduce, has sparked concerns about its social and economic impact, as roach is a popular fish species in Russia. The All-Russian Association of Fishery Industrialists (VARPE) has proposed measures to regulate roach fishing and control water discharge to help restore the population. The ban also raises questions about the future of roach products, prompting consumers to explore other fish species available in Russia. A survey in the Astrakhan region shows over 90% support for an 'eco-tax' on fish, reflecting the growing environmental consciousness among the public.