Wine most popular online drinks purchase in the UK

Published 2021년 2월 24일

Tridge summary

The COVID-19 pandemic has significantly shifted consumer drinking habits, with wine emerging as the most popular e-commerce purchase, according to a report by CGA. The research reveals that 53% of consumers have bought wine online during the pandemic, compared to 26% for lager and 24% for gin. Soft drinks and craft beer round out the top five most purchased drinks online. The trend is particularly strong among older adults missing their regular on-trade visits, with many trying alcohol online for the first time. The report also notes a surge in alcohol delivery subscriptions since the first lockdown in March. Despite the anticipated reopening of pubs, bars, and restaurants, the growth in online drinks sales is expected to persist.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Wine has been pinpointed as the most popular e-commerce purchase during the Covid pandemic. According to CGA research, more than half (53%) of consumers have bought wine online during the pandemic —twice as many as have purchased lager (26%) and gin (24%). Completing the list of the top five most wanted drinks in e-commerce, soft drinks accounted for 21% and craft beer for 20%, the The Future of E-commerce report found. In addition, it suggested online drinks sales were driven by older adults who are missing their regular on-trade visits, with more than a quarter (28%) of on-trade consumers having bought alcohol online in December 2020, up by three percentage points since August. Of these, three in 10 (30%) had never done so prior to the pandemic, confirming that lockdowns have released a wave of new online purchasers. The report, which is based on surveys tracking the behaviour of more than 10,000 people over six months, also found that nearly half (46%) of customers said they ...

Source: Harpers