The Bolivian wine industry is showing signs of recovery from a significant decline due to the COVID-19 pandemic, with sales slowly returning to pre-pandemic levels. The industry, which moves over $140 million annually and provides more than 5,000 jobs, is looking to expand its contribution to the country's economic development. However, the sector faces challenges, including smuggling, with estimates suggesting that six out of 10 bottles consumed in the Bolivian market are illegal. Annual losses due to smuggling are estimated to be around 350 million bolivianos. The industry is responding by emphasizing the quality of national wines and singanis, and investing in technology and people to compete against contraband products.