With the Olympics, the demand for barley increases in the malting sector

The French malting sector should use 340,000 t of barley in the 2023/24 campaign, compared to around 261,000 t on average over the three previous seasons, estimates FranceAgriMer. “The upward revision of the malting item is linked to the approach of the Olympic Games, which should stimulate domestic uses, to the detriment of malt exports,” explained Adèle Dridi, in charge of economic studies within the Grains and sugar unit of the establishment. French malt exports would actually fall to 1.32 Mt in 2023/24, their lowest level since the 2009/10 campaign. The Olympic and Paralympic Games will support the demand for malting in this campaign, can we expect the same phenomenon from the milling industry? No, a priori: "for the moment, we see no impact of the Olympics on implementations, on the contrary, demand is rather decreasing", notes Adèle Dridi, who does not exclude that flour ...