South Korea: Young Japanese people ask, why do you drink alcohol, beer sales expected to decline by 90% in 30 years

Beer on display at a large supermarket in Seoul (data photo not related to the article) 2023.9.18 News 1 Although the popularity of Japanese beer is increasing in Korea, beer consumption in Japan appears to be decreasing every year. This is because the number of people who drink alcohol is decreasing due to the low birth rate and aging population, and the trend of avoiding alcohol is growing among young people who will become the new consumers of alcohol. According to the Nihon Keizai Shimbun on the 2nd, annual shipments of Japanese beer were 7 million in 1994. It peaked at over kl (kiloliter) and has been decreasing every year. Last year, beer shipments fell by more than 70% from the peak to less than 2 million kl. If the current trend continues, it is predicted that by 2056, it will decline by more than 90% compared to the peak. In Japan, the phenomenon of avoiding alcohol is spreading, especially among young people. According to a survey by Japanese internet company Big Rob, ...