Zespri, a leading kiwifruit producer and marketer in New Zealand, announced the returns for the 2024-2025 campaign, with per tray prices ranging from US$7.80 for green kiwifruit to US$16.74 for Zespri RubyRed. This reflects the strong market competition and the successful start to the season. With a total crop of over 190 million trays, Zespri aims to finish the second half strongly and is considering expanding its global sourcing program in partnership with overseas growers to ensure a consistent supply and support New Zealand growers. This expansion, which could increase the current 5,000 hectare limit by up to an additional 420 hectares per year for six years in countries like Italy, France, Japan, South Korea, and Greece, is now being discussed within the industry.