The article highlights the introduction of Zimbabwe's Horticulture Recovery and Growth Plan, focusing on the revival of the country's coffee industry through boosting productivity and competitive exports. Caleb Mahoya, head of the Coffee Research Institute, discusses the institute's role in this revival, including the introduction of advanced coffee varieties and efforts to attract younger generations to coffee farming. The article also touches on the challenges faced by smallholder coffee farmers, such as limited financing and the need for improved post-harvest management. The partnership between the Coffee Research Institute, Nespresso, and Technoserve is mentioned as a significant step towards overcoming these challenges and enhancing the coffee sector's growth and competitiveness, aligning with Zimbabwe's Vision 2030.