Zimbabwe: Heating System to Rescue Tobacco Industry

Published 2020년 9월 7일

Tridge summary

The article explores the challenges faced by tobacco-producing countries, including Zimbowe, which relies heavily on the industry, due to the World Health Organisation's anti-tobacco campaigns. However, the introduction of less harmful tobacco products, such as Philip Morris International's heating system, IQOS, offers a glimmer of hope. The device heats tobacco without burning it, resulting in fewer harmful chemicals. The US Food and Drug Administration has approved its marketing in the USA, and similar support from other countries and public health organizations. Zimbowe's Land and Agriculture deputy minister Douglas Karoro expresses the government's openness to innovations that can benefit consumers and bolster the ailing tobacco industry.

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Original content

Balancing economic and health interests has always been the world's biggest nightmare, especially for tobacco producing countries that rely on the golden leaf for foreign export earnings. The Standard Reporter For years, the World Health Organisation (WHO) has been advocating for an end to cigarette smoking, citing adverse health complications. WHO has pushed for the banning of tobacco marketing since the 1970s, claiming that over two million people die every year due to smoking, hence the need to limit consumers' exposure to products that will encourage them to start smoking. The gradual decline of the cigarette industry has put tobacco producing countries, including Zimbabwe where the industry contributes to 10% of its gross domestic product, in a quandary. Zimbabwe is ranked the highest tobacco producer in Africa and sixth in the world after China, Brazil, India, the USA and Indonesia. In 2018 alone, Zimbabwe contributed 25% of the produce in Africa and 2,8% of the global ...

Source: All Africa