Zimbabwe is planning to expand its blueberry planting area from the current 570 hectares to 1,500 hectares by 2030 with an investment of US$240 million, as the export volume and value of blueberries have been increasing annually. Despite challenges such as land use rights, road infrastructure, high public utility costs, and unfavorable exchange rates, the country is looking to enter the Chinese and Indian markets, having already exported to the EU through the Netherlands. The export value was just 1 million yuan in 2018 but surged to 12 million US dollars in 2022.