Chilean Cherry Guide

Market Penetration Strategy

What are some major challenges facing the production of cherries?

Perhaps the biggest issue looming for the cherry industry, which is fiercely independent and highly competitive, is federal regulation of the crop (as other crop-growers are weaning themselves from these regulations). Tart cherry crops have been particularly problematic in the last several years. A bumper crop of tart cherries has resulted in exceedingly low crop prices (tart cherries are less affected by the vagaries of weather than sweet cherries and can be harvested in huge quantities). Federal regulations could establish the number of cherries that may be offered for sale at the market. Excess cherries may be frozen or stored, or given to charity. Some growers are trying to find ways to utilize these tart cherries in ingenious ways. Others have turned to gourmet foods such as dried cherries, yogurt-covered cherries, or have developed specialty cereals to utilize the abundance of tart cherries.


Other issues involve the land upon which the cherries are grown. The cultivation of cherries is very labor-intensive and subject to the weather. Equipment is expensive, too. Younger generations increasingly are unwilling to manage the family cherry orchard, realizing that much hard work may not even pay off in profits. Even established cherry growers are wondering if the work is worth the prices and uncertainty. Also, many of these orchards are located in lush, lovely areas, and taxes on the prime parcels of land are putting some of the growers out of business. Families are deciding that it is not worth running the business, and are selling orchards that will be plowed under to make way for new housing.


Source: 

Cherry

Seasonality of Main Producing Regions

What are the standards in classifying the quality of cherries?

Sweet Cherries

     1. U.S. Grades No.1 consists of sweet cherries which meet the following requirements:

          a. Basic requirements are similar varietal characteristics; mature; fairly well colored; well-formed; clean;

          b. Free from decay; insect larvae or holes caused by them; soft, overripe, or shriveled; undeveloped doubles; and sunscald;

          c. Free from damage by any other cause; and

          d. Size. Unless otherwise specified, the minimum diameter of each cherry shall be not less than a three-fourths inch. The maximum diameter of the cherries in any lot may be specified in accordance with the facts.


     2. U.S. Commercial consists of sweet cherries that meet the requirements for the U.S. No. 1 grade except for minimum diameter and except for increased tolerances.

          a. Size. Unless otherwise specified, the diameter of each cherry shall be not less than a five-eighths inch. The maximum diameter of the cherries in any lot may be specified in accordance with the facts.


Sour Cherries

     1. U.S. No. 1 consists of sour cherries which are fairly well colored, free from decay, worms, pulled pits, attached stems, and free from damage caused by bird pecks, hail marks, limb rubs, wind whips, and other scars, sunscald, shriveling, foreign material, disease, insects, mechanical or other means.

          a. Size. Unless otherwise specified, each cherry shall have a diameter of not less than 5/8 inch; and

          b. Tolerances. To allow for variations incident to proper handling, not more than a total of 7 percent, by weight, of any lot of cherries may fail to meet the requirements of this grade, but not more than five-sevenths of this amount, or 5 percent, may fail to meet the grade requirements other than for attached stems and no part of this tolerance shall be allowed for cherries which are affected by worms.


     2. U.S. No. 2 consists of sour cherries that meet all of the requirements of the U.S. No. 1 grade, except that a total tolerance of 12 percent, by weight, of any lot of cherries shall be permitted for grade defects, but not more than five-sixths of this amount, or 10 percent, may fail to meet the grade requirements other than for attached stems, and not part of this tolerance shall be allowed for cherries which are affected by worms.


Source: 

USDA Grades of sweet cherries; USDA Grades of red sour cherries for manufacture

Quality Control/Certification

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