The World Avocado Organization has conducted a survey across five European countries, including Spain, and found that 56% of Spaniards consume avocados weekly, with the highest average weekly consumption compared to other countries. The study also revealed a lack of knowledge among consumers about the health benefits and botanical classification of avocados. Despite this, the fruit is still widely considered healthy. The survey also noted a preference for consuming avocados naturally among respondents. Zac Bard, president of the World Avocado Organization, has stressed the importance of educating consumers about the nutritional values of avocados.