The Japan-Vietnam Culinary Culture Association has identified the quality of raw buckwheat seeds grown in Ha Giang, Vietnam, as superior and plans to increase its cultivation area in the province from the current 100 hectares. The association exports a significant amount of buckwheat seeds to Japan, with expectations to increase export volume 12-fold in 2023. This initiative not only aims to enhance income for local farmers but also addresses the issue of seed degradation by promoting the cultivation of high-quality seeds. The association's connection with the local cultivators is set to boost the income of the people residing in the rocky highlands of Ha Giang.