80% of Spaniards choose fresh or chilled products when buying seafood

게시됨 2024년 10월 24일

Tridge 요약

A study in Spain has found that 80% of seafood consumers prefer fresh or chilled products, while 64% also purchase frozen products. The most popular fresh fish are salmon, sea bream, hake, anchovies, and sea bass, and the most popular fresh seafood are mussels, squid, cuttlefish, and prawns. Factors important to consumers include convenience, price stability, ease of storage, and the perception of healthiness. The majority of consumers also value quality, health, and price in frozen seafood, and prefer to buy at supermarkets or hypermarkets. The study suggests expanding seafood species ranges, improving packaging, offering more promotions on quality products, providing more information on product origin and traceability, and offering more prepared dishes with less additives and preservatives.

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원본 콘텐츠

80% of consumers choose fresh or chilled products when buying seafood, although frozen products have a significant weight, reaching 64%. Many buyers combine both formats, especially in the case of fish, where 52% of those surveyed buy both fresh and frozen. This is revealed by a report on seafood consumption in Spain presented this Thursday by the president of Conxemar, Eloy García, accompanied by the head of ShopperView studies at the Association of Manufacturers and Distributors (AECOC), Marta Munné, and which offers a precise x-ray of the consumer profile, their purchasing habits, the composition of the product basket and preferences in the purchasing process. The work reveals, for example, that 74% of Spanish households bought seafood during the last month, highlighting that 71% bought fish and 36% shellfish, molluscs or cephalopods. In addition, a more pronounced trend is observed in older households and in the northwest of the peninsula. Purchasing habits reflect a certain ...

출처: Financialfood