80% of Spaniards choose fresh or chilled products when buying seafood

80% of consumers choose fresh or chilled products when buying seafood, although frozen products have a significant weight, reaching 64%. Many buyers combine both formats, especially in the case of fish, where 52% of those surveyed buy both fresh and frozen. This is revealed by a report on seafood consumption in Spain presented this Thursday by the president of Conxemar, Eloy García, accompanied by the head of ShopperView studies at the Association of Manufacturers and Distributors (AECOC), Marta Munné, and which offers a precise x-ray of the consumer profile, their purchasing habits, the composition of the product basket and preferences in the purchasing process. The work reveals, for example, that 74% of Spanish households bought seafood during the last month, highlighting that 71% bought fish and 36% shellfish, molluscs or cephalopods. In addition, a more pronounced trend is observed in older households and in the northwest of the peninsula. Purchasing habits reflect a certain ...