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A Look at the Australian Tea Market: Blending Tea & Herbs in Australia

Updated Sep 15, 2020
Coffee consumption is very strong in Australia, and this has affected the tea consumption levels, but the introduction of new and interesting flavored and blended teas has helped overcome this by enticing the younger consumers to try new varieties of teas. Although “English Breakfast “is still the No. 1 selling blend in Australia, specialty cafes are beginning to offer their own signature “Breakfast Blends.” Consumers are beginning to care what is being offered and, oftentimes, people will now not accept a poor-quality teabag. Tea menus in cafes and restaurants are also featuring blended teas to increase their tea offerings. With the availability in the Australian market of so many different flavors and ingredients, this has allowed the tea blended market to expand considerably, and it’s allowed blenders to create some exciting new beverages. The new flavors available can mimic deserts; you can have wine and cocktail-inspired blends and exotic fruit flavors not normally available ...
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