A recent study by McKinsey & Company predicts that global seafood demand will increase by 14% by 2030, leading to a surge in the purchase of alternative seafood options. This demand is driven by the fact that 85% of the world's fisheries have reached or exceeded sustainable limits. The study highlights shrimp, tilapia, tuna, salmon, and lobster as the most vulnerable to substitution and recommends cell culture, fermentation production, and plant-based products as the main routes for alternative production.