Amazonian superfood paves the way for Brazil

Originating from the Amazon, açaí has been establishing itself as one of the most prominent Brazilian products on the global stage. Recognized for its high nutritional value, the fruit has joined the group of the most consumed superfoods in the world, boosting the growth of national brands. Among them, JAH Açaí, Ice Creams, and Popsicles, which has surpassed 180 units in Brazil and inaugurated, in June of this year, its first store abroad, in Düsseldorf, Germany. The chain projects to reach the mark of 800 thousand kilograms sold in all operations by the end of 2025. According to the study Acai Berry Market Size, Share & Global Forecast 2025, by Market Data Forecast, the global açaí market moved US$ 1.23 billion in 2024 and may reach US$ 3.47 billion by 2033, with an average annual growth rate of 12.2%. The advancement reflects the growing demand for natural and nutritious foods in regions such as North America, Europe, Asia, and Oceania, consolidating açaí as one of the main ...