Poland: Apple is the subject of constant promotion in supermarkets

It is a sad sight to see the almost continuous promotion of apples in supermarkets. Unfortunately, this view more and more often fits into the image of a counter with fresh products, regardless of the commercial network. A large supply of apples in the country and fierce competition among suppliers give the largest supermarket chains the opportunity to buy apples at lower and lower prices. With very limited export opportunities, there is no doubt that these entities are in a privileged position today. There is no doubt about the contractual advantage of the markets. The vast majority of fruit growers do not want their product - a high-quality dessert apple - to serve as a kind of incentive for the customer. All this so that he would decide to shop in a given network. At the same time, we discuss a lot about the promotional sale of apples directly from the pallet boxes, which is also often criticized in a strong way. Growers believe that this type of promotion perpetuates the image ...