Four kilos of apples for a coffee in Italy

Published 2022년 10월 25일

Tridge summary

The article highlights the significant financial strain experienced by fruit growers in the Made in Cuneo agri-food sector, responsible for producing apples, peaches, kiwis, pears, and plums, despite consumer faces high shopping cart prices. This paradox is attributed to the complex supply chain, which results in underpayment to producers, threatening the sustainability of the industry. Last year, producers saw lower compensation than the cost of production and faced significant delays in payment. The situation is worsened by rising costs for businesses, while apple plant expansion is outpacing financial stability. Coldiretti Cuneo's president has threatened to use the Decree on unfair commercial practices and is calling for urgent measures and dialogue with large retailers to address these issues.

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Original content

Skyrocketing prices in the shopping cart but underpaid agricultural producers: this is the paradox of the fruit supply chain in which, according to Coldiretti Cuneo, everyone earns except those who produce, putting at risk the holding of a crucial sector for the Made in Cuneo agri-food sector, made of 4,500 companies that grow apples, peaches, kiwis, pears and plums, generating a potential turnover of over 260 million without counting the related industries. Unsustainable situation An unsustainable situation that, last season, saw fruit growers forced to sell four kilos of apples in order to pay for a coffee: "A merciless figure - comments Enrico Nada, president of Coldiretti Cuneo - far from the numbers we read today on some print, which indicate 0.8 euro / kilo as the Golden Delicious price, while it is completely impossible to know exactly the compensation that will be paid to producers for the apples harvested this year, because the data recorded on a certain day is ...

Source: Myfruit