At the Economist Virtual World Ocean Summit, Håkon Andre Berg, CEO of Salmon Evolution, discussed the potential of land-based salmon farms, particularly those using recirculation systems, in the sector's growth. Berg highlighted the benefits of Salmon Evolution's hybrid flow-through system, such as reduced water treatment costs and improved environmental performance. He defended land-based farming against claims of resembling 'battery farming' and stressed the improved fish welfare. Berg also mentioned efforts to develop fish breeds for land-based systems, in collaboration with Benchmark Genetics, to address the specific challenges of this farming method.