A study by Embrapa has found that the planted area of açaí cultivars for terra firme increased by 675% in the last 12 years, with positive effects on income generation, soil quality, and biodiversity conservation. The expansion of açaí cultivation outside floodplain areas is increasing the supply of fruits to the market and bringing financial stability to small farmers. However, understanding the nutritional requirements of the açaí tree and reducing production costs are challenges that need to be addressed for the economic viability of the activity in the long term.