Asan City, the potential of agriculture and the value of sharing spread nationwide.

The Asan City Association of Rural Leaders, in collaboration with the Seogwipo Rural Leaders Association, participated in the 2025 Jeju International Citrus Expo to promote Asan's representative agricultural products, including 'Asan Malgeun' rice and pears. The association provided direct tastings and promotional materials to domestic and international visitors at the expo, actively promoting the quality and competitiveness of Asan's agricultural products. The event saw such a high level of interest that the prepared tasting items quickly sold out. In addition to this, the visit included activities such as a tour of the carbon reduction agriculture case at the Seogwipo Agricultural Technology Center, a survey of the distribution status of Asan agricultural products at Dongmun Market, and an investigation into the branding of specialty products through a visit to a citrus farm. These activities were part of ongoing efforts to develop the local agriculture. Kim Nam-hoon, President ...