Australian beef advocacy groups have discovered that Japanese customers are paying less for Australian grassfed beef trays in Tokyo supermarkets compared to Australia, leading to concerns of supermarket price gouging and struggling global beef markets. However, economists and meat industry analysts explain that it's normal for Australian beef to sell at higher prices in retailers in its home country. The Australian Beef Association and the Australian Cattle Industry Council have conducted research in Japan, attributing the lower prices to a more competitive supermarket market and higher standards in Japan. The findings also spark discussions on the cost of Australia's supermarket duopoly and the idea of beef pricing based on a country's ability to pay, highlighting economic and market dynamics influencing beef prices across nations.