The Australian onion industry has launched a new export strategy aimed at enhancing both the export and domestic markets, with a goal to increase export levels back to historical highs, which currently stand at about 15% of the country's onion supply. This initiative, developed in collaboration with McKINNA and leading onion exporters and marketers, offers a comprehensive five-year strategy (2021-2026) aimed at bolstering the industry's export growth. The strategy underscores the importance of competing in the global market, where India and China dominate, by focusing on product quality and integrity. This approach is designed to help Australian onion producers overcome challenges and thrive in the highly competitive global market.