Ecuador's fresh banana production is declining due to lack of investment and increased fertilizer prices, but the country still sees over $100 million in profit annually. The war between Russia and Ukraine, which is the main supplier of fertilizers, has further complicated the situation. The country relies on the US and African countries for consumption and is the third largest banana exporter in the world. However, the industry faces challenges such as lack of technology and irrigation systems, and informality and intermediation have affected the official prices received by national producers.