The Vietnam Fruit and Vegetable Association (Vinafruit) reported a significant growth in Vietnam's fruit exports to China, which reached 3.6 billion USD in 2023, accounting for 65% of the total fruit and vegetable exports. Despite this growth, Chinese consumers in Beijing and northern provinces still have limited access to Vietnamese fruits. The Vietnam Fruit Festival in Beijing attracted interest and enthusiasm for Vietnamese fruits, with Beijing residents and businesses expressing a desire for more access. Vina T&T, a Vietnamese fruit company, saw the market potential and is planning to promote fruit exports to Northern China by the end of 2024 and in 2025.