News

Italy: Berries are more and more in demand, but a change of gear is needed

Italy
Published Sep 9, 2021

Tridge summary

All consumers have been increasingly popular for a while, yet more can be done, much more, considering the growth potential. The small fruits, and in particular blueberries, were analyzed in detail during the first edition of the Italian Berry Day, one of the great novelties of the 2021 edition of Macfrut in Rimini, organized by NCX Drahorad and Italian Berry.

Original content

For some time now, all consumers have been increasingly popular, yet more can be done, much more, considering the potential margins for growth. The small fruits, and in particular blueberries, were analyzed in detail during the first edition of the Italian Berry Day, one of the great novelties of the 2021 edition of Macfrut in Rimini, organized by NCX Drahorad and Italian Berry. Many topics were addressed and, as scheduled, on stage, live or with recorded video interventions, professionals of production, distribution and technologies - moderated by the director of myfruit Raffaella Quadretti - of a sector among those most in turmoil in the world of fruit and vegetables. Confirming this trend, the data provided at the beginning by Marco Pellizzoni, GFK Italia Consumer Panel & Services commercial director. If during the last year the fruit recorded a negative volume performance due to a reduction in frequency and average purchase per single receipt (data source IT GFK Consumer Panel ...
Source: Myfruit
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