Australia: Bold plan unveiled to boost WA's growing craft beer industry

A new strategy to grow Western Australia's craft beer sector, create jobs and promote the industry's 'paddock to pint' tourism experience has been launched. The inaugural Western Australian Craft Beer Strategy brings together all parts of the craft beer supply chain to drive forward a unified and sustainable industry. The industry-led strategy aims to boost production, with the ambitious goal of tripling either the volume or value of locally produced beer over ten years. It also strives to improve supply chain integration, including those that produce homegrown barley, hops and malt, and the local businesses that provide packaging, distribution and retail services. WA is considered to be the birthplace of Australia's craft beer sector, with the establishment of a handful of now iconic breweries in Perth in the 1980s and 1990s. There are now more than 120 breweries across the metropolitan area and regional WA, representing 20 per cent of the national industry. Beer manufacturing ...